How to respond to a negative review about your business

I hope you never ever get a bad review about your business. But the truth is that these days, consumers are not only exacting in their expectations—they're vocal about them. If they don't like something, they'll say so. Here's my guide to turning a bad rap into an opportunity to establish a stellar reputation.

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Kate Foster
Tone of voice: speaking your tribe's language

We live in the age of personalisation. We’ve come to expect the brands we love to fit to our lifestyles and values, to know what it is that we want and to communicate with us in a way that suits us. And inevitably, that leans on tone of voice to get it right. So where do you start?

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Kate Foster
6 'meet the team' pages that don't suck

The Meet The Team page on any website is a bit of a lottery. Will it be an endless round of mugshots and dull-as-ditchwater profiles? Awkward chirpy anecdotes about how much tea Paul drinks? Or something you'd actually like to read? If you're writing your own Meet The Team or About page, hold your horses, cowboy. I've dug out some of the best to inspire you.

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