When it comes to content for B2Bs, case studies tend to fall into that un-sexy, I-should-but-do-I-really-have-to category. And yes, you do have to do them. Here’s why. And how to get your case study programme running like a well-oiled machine.Read More
Should be easy, shouldn’t it? After all, this is the stuff that’s had you dreaming for years and kept you up at night as your plans become a wonderful, terrifying reality.
But you stare at that blank page. You start to type. Delete. Type. Delete again.
So, do you need a copywriter?
The Meet The Team page on any website is a bit of a lottery. Will it be an endless round of mugshots and dull-as-ditchwater profiles? Awkward chirpy anecdotes about how much tea Paul drinks? Or something you'd actually like to read? If you're writing your own Meet The Team or About page, hold your horses, cowboy. I've dug out some of the best to inspire you.Read More