Good content is all about communicating clearly, honestly, openly.
That might mean sassy, snappy copy. It might mean thoughtful, sensitive handling of a tough topic. Or breaking down a complex idea and making it matter to people.
More often than not, it means nurturing ideas and creating content fast, so that it hits when it's at its most relevant.
"We asked Content With Attitude to help us create a publication on innovation for a key client. We wanted to change perceptions and deliver our innovation story in a new and engaging way—and we needed to do it fast. Kate made it possible." - Monica Hansen, Segment Marketing Manager, Amadeus